We are striving to provide a large quantity of games for free, just like the good old days of swapping disks or visiting the computer lab that had that one fun game. Free games build community and attract more players.
There is a reality that building this site does take time, and the developer does need to eat. However, the point of the site is not to fund a faceless corporation, buy jets, or dominate the billionaire's club. Some games will be for subscribers, and they will tend to be the more involved and re-playable games. However, pricing will be as minimal as possible to keep the barrier to playing very low (like around the price of doughnuts), will be one price for all paid games, and we'll always try and give free samples of the paid games so you can try before you slap down your dollars.